Apple can go with the iPhone 5 through kids and iPhone 5c

Skirting down to the 52-week low, Apple investors aren’t too enthusiastic with Apple’s iPhone 5 announcement. In a field of many premium phones, the iPhone 5c and 5s seem lackluster in spite of all available colors. Are investors in tune with customers?

Android phones are larger, brighter, and more premium. New Android 4.3 is a great match for Apple’s new iOS 7 so the market is ripe for competition among cell phone consumers.

The iPhone 5c can potentially be the winning swing for Apple among the iPhone 5 models. At 99.95 (with a 2-year contract) for a 16GB model, iPhone 5c is not only affordable but attractive to parents and kids. The colors are perfectly suited for a somewhat untapped youth market.

The iPhone 5c may rob Apple of the iPod market category but now the iPhone 5c will be perfect for gaming and music aimed at the pre-K through high school markets, plus all other features iPhones were popular for. There is a customer base for the 5c.

As for the iPhone 5s, at the offering price point, there are many other smartphones to choose from that offer new, exciting features. Seasoned and new adult users can choose from a vast menu of phones and Phablets.

The question now is whether Apple can drive the 5c to get full potential from the youth market. A supplementary question is whether it will triumph gloriously over the loss of iPod sales to this age group.

From an investors point of view, Apple lose iPod sales but may gain 5c sales to a new market. The iPhone 5c is the driver. The iPhone 5s may be flat or mediocre. On a broad, blank balance sheet, the success of the iPhone 5c needs to become the most wanted new toy to theoretically put Apple back into the black. Unless Apple can successfully tap the kid market with its iPhone 5c entries, some Apple executives will be seeing many colors as investors shed more shares of the once domineering company.

Has Apple lost its marketing wisdom post Steve Jobs? The answer may be seen as Apple share prices fall over the next few months. Apple needs to focus on the iPhone 5c as the magic trick to help make the iPhone 5c as popular as the iPhone 4. It might be difficult to pull off and even harder to find an iPhone 5c under the Christmas tree. Maybe Apple needs to make a deal with Santa?

Obama Putin Assad Syria and new Apple iPhone 5

Now that Assad has agreed to Putin’s plan of handing over Syria’s chemical weapons to an international group for destruction, what will Obama speak about tonight? Is there any news? The other major news story addresses how Apple is going to further the iPhone. Apple’s iPhone 5 is going to be great if you love your iPhone 5. The “no news” event here is that Apple isn’t looming for the large screen Android smartphones. It’s adding colors and a lower price on the iPhone 5c and adding silver and gold to the iPhone 5s at the same prices as the original iPhone 5. There’s no exciting news other than the financial stock market is soaring higher.

The iPhone 5c is the stylish, affordable iPhone 5. Choose among 5 colors: White, Pink, Yellow, Blue, and Green. a 16GB model is only $99 and the 32GB is only $199 (with a service contract). Here is where Apple excels. This lower price will make the iPhone 5c accessible to more people.

The iPhone 5c at 0.35 inches thick is slightly thicker than the iPhone 5s at 0.30 inch. 5c has an A6 processor while iPhone 5s has a faster A7 processor. The 5c weighs 4.65 ounces while the 5s weighs 3.95 ounces. The iPhone 5s comes in space-gray, silver, and gold finishes.

The major advantage offered by the iPhone 5s is a secure fingerprint reader that is designed to only go on with your (or your selected) fingerprint. That may be worth it!

For those seeking a more minimalist iPhone experience, last year’s popular 4s is available FREE with a 2-year service contract with T-Mobile, AT&T, Sprint, or Verizon.

All of the new iPhone 5 models will come with Apple’s latest iOS 7. This new system introduces great new features like Control Center, AirDrop for iOS, and smarter multitasking. It also makes the things you do every day even easier, faster, and more enjoyable. It also offers some more serious features that business people will love for greater productivity.

You’ll be wanting to protect your iPhone 5c and 5s so Apple provides some light cases but more serious protection requires a case like the Otterbox that may (hopefully) be available in Apple’s 5s finishes. The Otterbox Defender iPhone 5c already matches the different colors and may add a few more.

It appears that Apple, after Steve Jobs, skirts with traditional approaches by not trying to compete with Android smartphones that sport larger screens. By varying prices, sizes, and colors, Apple is betting that the iPhone 5c and the iPhone 5s will be more inviting, thus assuring Apple’s market share in sales. As Apple’s investment stock has wavered lower in this year, it can be said that Apple would rather boost sales by offering more choices of the iPhone 5. Size doesn’t matter. The number of people using iPhones does matter. It’s an interesting challenge.

We have to see how large-screen smartphones Samsung Galaxy 4 and Note 3 or the Nokia Lumina 1020 or Google’s Motorola ROKR X compete over the next few months. The Samsung Gear accessory wristwatch is interesting.

Yet it’s more than numbers of phones. If Apple can sell more iPhone 5 models, it keeps more people attached to the many Apple services, such as iCloud and the Apple Store. It’s a bite against Android but will it be lethal? If screen size does matter, Apple’s continuance of the iPhone 5 format may end up flat.

I do anticipate that Samsung, HTC, Motorola, and Nokia may offer better prices as the season unfolds. We may have averted a crisis in Syria but the iPhone 5 and Android wars will be accelerating at a critical pace over the next few months. It could remain a stale-mate. Until Apple can find something more exciting to offer in its iPhone line, that may just be what Apple is seeking for 2013 and 2014.